Introduction
Business Today's listing of 15 Coolest Start-ups. The start-ups featured straddle diverse sectors - retail, e-commerce, social media, technology, health-care and biotech.

HECTOR BEVERAGES
Energy makes the world go...Tzinga! Neeraj Kakkar (front), Suhas Misra (centre) and James Nuttall, the founding team of Hector Beverages, living their promise. 
PHOTO: Shekhar Ghosh/www.indiatodayimages.com
ADVERTISEMENT
Behind the scenes of the Bluestone Jewellery shoot with Deputy Chief Photographer Shekhar Ghosh.
more...
Mahendar U.S.
With more funding options available, the number of start-ups in the country is rising exponentially. Deal tracker Venture Intelligence says the number of early-stage VC investments have grown 71 per cent in 2012 against 2010 levels. Full coverage
more...