Business Today 22nd anniversary coverage
Bloom - How India can
'Firms should strengthen their brand to boost sales'

Marketing managers who manage a weak also-ran brand should narrow the focus of their brands in order to strengthen their positions.

 
 
A sense of 'retro' is omnipresent in Enfield's product portfolio. The Bullet, the Classic and even the Thunderbird ooze old-school charm.
There is every reason to believe that India's income inequality, already above European levels, is a foretaste of a winner-take-all society to come.
Commuters hope Gurgaon's Rapid Metro will revolutionise transportation the way Delhi Metro has done in the capital.
With so many singers and albums and recording studios now promoting Sufi music, an overall estimate of its success is hard to make.
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