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Selling A Dream

While a high-decibel television and print campaign, followed up by some quirky communication on digital platforms, can do wonders for mass brands, a similar course of action for a luxury brand can not only be limiting but also detrimental, say experts.

Markets snap three-day losing streak, close over 1% higher

The benchmark BSE Sensex gained 1.22 per cent, while the broader Nifty rose 1.37 per cent.

Oil prices fall on surprise US inventory build, equity rally aids

US crude stocks saw an unexpected gain of 4.7 million barrels to 455.4 million in the week to August 28, the biggest one-week rise since April, data from the US Energy Information Administration showed.

Services sector improves in August on new business orders

The Nikkei India Services Business Activity Index rose from 50.8 in July to 51.8 in August. According to experts, higher demand coupled with capacity improvements and increased marketing had contributed to the latest expansion in new business.

Amrita Sher-Gil's

It is thought-provoking to analyse how the collecting and spending patterns of Indians are developing diversely based on their conditioning, writes Priyanka Mathew of Sotheby's.

Fri Sep 04 02:55:12 IST 2015


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