China Europe International Business School Case Studies - Business Today
CEIBS Case Study
Valuable lessons: EasyFinance CEO Marshall Ma taking a class

Business was anaemic in the last two months of 2008, and the company failed to reach its revenue target of RMB 27-30 million for the year; instead annual income was RMB 25 million.

 
 
O.C.T. Mami, China's leading maternity wear brand, has to balance online and offline sales, so that they complement each other rather than compete.