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Editor's note
Losing Fizz

Coca-Cola and Pepsi have not exactly had a peaceful existence in India. In the 1970s, Coke was the only game in town bar a few small regional brands like Duke, but the per capita consumption of soft drinks was minuscule and India was not a big market of beverages by any stretch of imagination.

 
 
Till a year ago, there were almost a dozen players jostling for a piece of the Indian mobile telephony market. Bar a couple of them, most were making losses.
 
 
India's "demographic dividend" is often cited as a major reason for India becoming an economic superpower in the next couple of decades.
From the Editor Prosenjit Datta
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