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Editor's note
The Consumption Boom

This time last year, most of the consumer-facing companies you talked to had many tales of gloom and doom. While rural demand had crashed after two successive years of bad rains, even the urban demand was tepid at best.

You might have noticed that in the past few months, the news coming out of India's $17-billion e-commerce sector has been decidedly mixed.
While Budgets can be really bad, no Budget in the past two decades has succeeded in being so good that it lifts the spirit of everyone uniformly.
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Union Budget 2016-17