Business Today Archive Aug 3, 2014 Issue

Edition: Aug 3, 2014

Special
Being the first budget in 10 years by a non-UPA government and that, too, coming from a coalition with a crushing majority in the lower house, expectations were high of a massively reformist Budget that would give the somnolent economy the jolt it badly needed.
Editors note
It really would not have been that difficult for Finance Minister Arun Jaitley to push through a decisive Budget. But he chose to present a Budget that looks tame in the context of what is needed to propel the economy forward.
Book
Leading minds offer insights into the problems facing the country and their possible solutions in 'Getting India Back on Track: An Action Agenda for Reform'.
People
Newsmakers: Featuring Prasoon Joshi, Preetha Reddy, Sunil Lulla, Anish Shah and Gopichand Katragadda
Leadership Spotlight
Business Today speaks to Dow Chemical International President, CEO and Chairman Vipul Shah on the firsts in his life.
Features
Formidable newcomers enter health care, while established players plan their investments better.
Letters
Business Today readers feedback on the magazine's coverage -
Corporate
Increasingly, companies are realising that different HR policies need to be designed to attract and incentivise different age groups, and the youth in particular.
Markets
India would be one of the best regulated markets in the world in terms of investor's protection, but the problem is you cannot find investors. India has become a model market in terms of laws but nothing is happening in terms of prosperity.
Case Study
PepsiCo launched Kurkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organised and unorganised players.
Focus
The recent sops for the sugar industry will help only in the short term at best. For long-term health, the most important measure will be to link prices of sugar and cane.
Chiaroscuro
Events, people who made the news this past fortnight. Featuring Arun Jaitley's 5-minute break during his Budget speech, Carrefour exiting India, Infosys reporting its first quarter results and more.
Science
Pizza boxes face a twin challenge: how to keep the pizzas warm but let the steam out so they don't get soggy. A Mumbai businessman found an elegant solution that has been patented in over 70 countries.

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