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The downsides of the MakeMyTrip-ibibo deal

Discounting doesn't guarantee customer loyalty. The combined entity will have to continue with discounting to keep the market share intact. Otherwise, it risks losing market share to other big players such as Expedia, Yatra, OYO Rooms, and Cleartrip.

The recently concluded telecom auction, the largest-ever, seems to have worked against the idea of Digital India
It is a big player in India's two wheeler market with a market share of about 28 per cent, second only to its erstwhile partner, Hero MotoCorp of the Munjal family.
Flipkart had also been reported to having dismissed 700 employees to cut costs, though the company clarified that it had done so to weed out underperformers.
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