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Ajita Shashidhar
September 5, 2017
The broadcaster in the 10th season of IPL earlier this year, is known to have earned over Rs 1,300 crore, while the previous season raked in Rs 1,100 crore of advertising money.
Ajita Shashidhar
New Delhi, Edition:September 24, 2017
For, the guest list included the likes of Dhirubhai Ambani, Mukesh Ambani, Rahul Bajaj, Anand Mahindra and Shobhana Bhartia.
Ajita Shashidhar, Sumant Banerji and Goutam Das
New Delhi, Edition:September 24, 2017

The new rich prefer the discreet; they also love an experience.

Ajita Shashidhar
New Delhi, August 30, 2017
After a short hiatus, Ronnie Screwvala, the former promoter of UTV (which he sold to The Walt Disney Company in 2011), is back into the business of films.
Ajita Shashidhar
New Delhi, July 12, 2017
With increasing and varied audience, movie theatres are fast becoming the next frontier for advertisers.
Ajita Shashidhar
New Delhi, July 7, 2017
India is the fastest growing ice-cream consumption market in the world followed by Vietnam and Indonesia.
Ajita Shashidhar
June 30, 2017
The last day of the pre Goods and Services Tax (GST) regime is indeed a treat for shopaholics. It is raining discounts at malls and on high streets. If you are a fan of luxury and premium products, today is definitely the day to go splurging.
Ajita Shashidhar
New Delhi, June 15, 2017
Mobile videos are democratizing mobile video consumption behaviour, says Hemant Mehta, MD (Digital, Media and Retail), Kantar IMRB.
Ajita Shashidhar
New Delhi, June 14, 2017
The Rs 600 crore Hettich India (a joint venture between Hettich Group, Germany and the Saroj Poddar Group) are all set to start manufacturing in their third manufacturing plant in Indore in September this year.
Ajita Shashidhar
New Delhi, Edition:July 2, 2017

The upcoming GST has landed traders and distributors of consumer goods companies in a quandary

Ajita Shashidhar
New Delhi, Edition:June 18, 2017
Once GST is rolled out in July, these local brands could come under pressure. Being local brands, they either don't come under the local tax bracket or end up evading taxes.
Sumant Banerji and Ajita Shashidhar
New Delhi, Edition:June 4, 2017

Coca-Cola and Pepsi are under siege as consumer preference shifts to low-sugar, low-calorie soft drinks from a host of domestic companies.

Ajita Shashidhar
Delhi, Edition:May 21, 2017

Corporate India rushes to cater to the resurgence of rural demand following a year's good monsoon and supportive government actions.

Ajita Shashidhar
Delhi, Edition:April 23, 2017

While DMart founder Radhakrishna Damanis peers chased growth, he focused on cash flow and profitability. And that strategy has made him the most valued retailer in India

by Ajita Shashidhar
Delhi, Edition:April 9, 2017

A host of small FMCG brands are set to challenge the biggies with new-age innovations. Will they succeed?

by Ajita Shashidhar
Delhi, Edition:March 26, 2017

Manpasand Beverages aims to have revenues of Rs 5,000 crore in the next five years.

By Ajita Shashidhar
February 28, 2017
Unlike the Khans who release at the most one film a year or the likes of Aamir who probably does a film once in two years, Akshay does 4-5 films a year.
Ajita Shashidhar
February 23, 2017
Internet major, Google India and technology consulting and services company, Accenture India retained their positions as the most employee friendly companies for the second consecutive year in the Business Today 'Best Companies To Work For ' survey.
Ajita Shashidhar
February 22, 2017
The employees survey was conducted by Business Today with help of knowledge partner PeopleStrong, a leading HR solution company. The other top ten winners were Microsoft, IBM, Infosys Technologies, Facebook, ICICI Bank and HP.  
By TEAM BT, EVIN JOHN, P. B. JAYAKUMAR, VENKATESHA BABU, SUMANT BANERJI, MANU KAUSHIK, AJITA SHASHIDHAR, ANAND ADHIKARI
Delhi, Edition:March 12, 2017

There is only one quality that sets the sectoral winners apart -an unrelenting focus on people.

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