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Devika Singh
New Delhi, June 24, 2017
The study also says that already 70 per cent urban internet users are digitally influenced while buying a financial product, which means they use at least one digital channel during the purchase journey of a financial product.
Devika Singh
New Delhi, June 22, 2017
Advertising in media dark areas has always been a challenge for brands and marketers.
Devika Singh
New Delhi, June 20, 2017
"In 2018, mobile ad spend will grow further to account for a total of $116.1 billion. With smartphone subscriptions set to reach 4 billion by 2025 and about a third of consumers reporting that their smartphone is their primary source of entertainment," said the report.
Devika Singh
New Delhi, Edition:July 2, 2017

Indian brands are using Twitter for more than just customer service.

Devika Singh
New Delhi, Edition:June 18, 2017

Why more and more brands in India are leveraging Instagram.

Devika Singh
New Delhi, Edition:June 4, 2017

CoinTribe is helping banks and other lenders identify the creditworthiness of small businesses for low-risk, quick finance

Devika Singh
Delhi, Edition:May 21, 2017
Over the past fortnight, Mukesh Ambani and Reliance Industries have been in the limelight. Ambani reclaimed his spot in Forbes' list of the world's richest people - the business tycoon is now the 20th richest man in the world.
by Devika Singh
NA, Edition:May 7, 2017

More and more brands are investing in command centres for social media solutions

Devika Singh
New Delhi, March 27, 2017
Rajiv Dingra set up the digital and social media agency WatConsult in 2007 and had not looked back. A decade later, the company has become one of the best digital agencies in the country.
Devika Singh
New Delhi, March 22, 2017
Domain registrar and web hosting company GoDaddy on Wednesday announced the launch of a new website builder on its platform, using which small business can build websites in under an hour from their mobile phones.
Devika Singh
New Delhi, March 17, 2017
The digital video start-up The Viral Fever (TVF) has said in a statement that it has not been able to find any record of the person who wrote the blog blaming founder Arunabh Kumar of sexual harassment.
By Devika Singh
March 14, 2017
After the blog surfaced, two more women reported similar harassments while working for the company.
by Devika Singh
Delhi, Edition:March 26, 2017
According to a report by FICCI and KPMG, digital advertisement spends in India are expected to cross Rs 25,500 crore in 2020, from Rs 6,000 crore in 2015. Video advertising currently claims 18-20 per cent of this, and is expected to grow further.
Devika Singh
Delhi, Edition:March 26, 2017

by Devika Singh
Delhi, Edition:February 26, 2017

Why political campaigns do better than brand campaigns on social media.

By Devika Singh
Delhi, Edition:February 26, 2017

By Devika Singh
Delhi, Edition:February 12, 2017
There are three ways to make money on YouTube; the easiest is by signing up for Google AdSense - one who signs up gets 55 per cent of the advertising revenue from a video, while YouTube keeps the rest.
Compiled by Devika Singh
Delhi, Edition:February 12, 2017

Devika Singh
January 17, 2017
The recent reduction in the projected growth rate of India by the International Monetary Fund (IMF) has also highlighted the possible negative fallout of demonetisation on the Indian economy.
Devika Singh
New Delhi, January 13, 2017
The threats India Inc. is most concerned about are cyber-attacks that disrupt or deface organisations, steal intellectual property or data, fraud, internal attacks, espionage, malware, zero-day attacks, phishing, and acquire information on finances, natural disasters, and spams.
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