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Raoul Bostrom, Kieran Byrne, Bidisha Chakraborty, Juan Luis Ugarte and Skee Yagi
Edition:Nov 24, 2013
The technology venture allows users to listen to music online and share playlists with friends. This case study looks at how Spotify evolved its use of marketing tools in keeping with the evolution of the music industry, as well as changes in the way companies and customers now communicate with one another.
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