The future of luxury in India depends on how fast it can penetrate the hinterland. The good news is that small-town consumers are no longer afraid to flaunt their dough
How long will it take for India to create a luxury high-street like Madison Avenue and Fifth Avenue in New York? It is definitely a distant dream at the moment. The country has just two luxury malls - DLF Emporio in Delhi and The Collection (UB City) in Bangalore.
The high-ceilinged baroque mansions surrounded by acres of manicured lawns shaded by leafy oak trees, which spelt luxury in the colonial era, have given way to a more modern, urban culture of smaller functional spaces defined by gadgets and speed.
Alexandre Ricard, Chairman and CEO, Pernod Ricard, talks to Anilesh S. Mahajan about the art of wooing consumers with high expectations.
The business of luxury retailing is being shaped by a handful of first and second generation entrepreneurs. They are influencing the shoes that members of India's glitterati wear, the bags they carry, the watches that strategically pop out of their cuffs and the cars they drive.
While PM Modi's attempt to build a global luxury brand so far has been bang on, and he is confident of being profitable by the end of year three, the big question, however, is, whether the global connoisseurs of luxury take him as seriously. Will they prefer a Nirav Modi jewel to a Cartier or a Tiffany?
From aloe vera-treated apparel to anti-microbial bedsheets, wellness moves beyond food and beauty.