JLR plans new models for mass market: Reports

 PTI   London     Last Updated: July 23, 2013  | 09:56 IST

Tata Motors-owned Jaguar Land Rover (JLR) is considering a set of new Jaguar models which will appeal to the mass market, according to a media report.

The new vehicles by the brand traditionally associated with luxury models such as two-seater sports cars and large saloons will start with a compact saloon in 2015 and include a crossover sports utility vehicle (SUV) and estate model, according to 'The Financial Times'.

Earlier this month, JLR reported global sales of 33,739 units in June, a 7-per cent increase from the same month last year. The company sold 6,574 Jaguar vehicles in June, a 34 per cent increase from a year earlier.

JLR is yet to officially confirm any future product lines, which are expected to be unveiled at the Frankfurt Motor Show in September.

The new models are expected to be based on an all-new platform architecture, the first one fully designed by JLR under Tatas ownership.

The new range is also likely to be all-aluminium, as used for the recent Jaguar XJ model.

JLR had signed a deal last year with a Saudi Arabian firm to buy aluminium from one of the world's largest aluminium smelters in the kingdom.

The cheaper versions of Land Rover's Evoque small SUV and Freelander are currently among JLR's top selling models and Jaguar's move is being seen as an obvious step into the mass market to take on BMW and Mercedes-Benz.

Sales at JLR rose 14 per cent in the first half of 2013 to 210,190 cars, helped by fast-growing car markets such as China.

However, less than 20 per cent of them came from Jaguar and a new approach is aimed at fixing that ratio.

It has been four years since Tata Motors bought the British luxury group from Ford for $2.3 billion and oversaw a remarkable turnaround in its fortunes.

JLR had earlier this year said it planned to invest 2.75 billion each year for the next four years on new products and production facilities.

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