Telecom operator Idea Cellular has launched Aurus 4, a new Android-powered dual-SIM smartphone, priced at Rs 8,999.
The latest addition in Idea's Aurus series of 3G smartphones, the Aurus 4 features 4.5-inch display, 1.3 GHz dual-core processor running on Android Jelly Bean, 1800 mah battery and 5MP primary camera with video calling facility.
"The young and savvy youth of India has a huge appetite for content on mobile, but is deterred due to highly priced smartphones in India. Idea is bridging this gap by offering 3G smartphones packed with high-end features at relatively low price," Idea Cellular Chief Marketing Officer Sashi Shankar said.
The company will retail the new handset through its own retail and service outlets across major 3G markets - Gujarat, Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, UP West & East, Haryana, J&K and HP.
Recently, Idea Cellular had launched its five-inch smartphone 'Ultra'. The company has previously sold over six lakh devices from a dozen models in the 3.5-inch, four-inch and 4.5-inch categories in the Indian market.
It has more than 128 million subscribers in the country.