PHOTO: Associated Press
About 60 per cent of mobile Internet users in India are under the age of 24, according to a report released by mobile ad network Vserv.mobi and the Mobile Marketing Association (MMA).
The Mobile Internet Consumer - India 2013 report also reveals that nine out of ten mobile internet users in India are men. With this kind of a demographic it is only natural that about 48 per cent of these users have at least a graduation.
Rohit Dadwal, Managing Director of the Mobile Marketing Association Asia-Pacific, said this report can provide brands, app developers and operators, the actionable consumer insights they need in order to meet the growing expectations of the tech-savvy Indian consumer.
"The Indian mobile market is at an exciting stage of growth with the current ad spend on mobile marketing estimated at Rs 300 crore and is expected to increase by close to 50 per cent in the next 12 months. This presents a significant opportunity for the eco-system," Dadwal said.
Narayan Murthy Ivaturi, General Manager, Global Sales & Strategy, Vserv.mobi, said brands have now recognised the power of the mobile medium and Vserv.mobi is committed to further fuel the growth of the ecosystem globally.
Other key insights of the report include the fact that about 70 per cent of the mobile Internet users in India belongs to the affluent earning class. Plus, about the 29 per cent of them are students - the corresponding figure for South East Asia is 18 per cent.
Highlighting the consumption habits of the users, the report says Apps and games are the most downloaded content at 69 per cent, followed by videos at 57 per cent and music at 44 per cent of all downloads.
The report is based on a primary survey of over 2000 mobile web and app users conducted in July 2013.