Priced at Rs 5,240, Samsung Electronics on Friday launched its cheapest Galaxy series phone 'Star'. Touted as the cheapest device in Samsung's Galaxy range, the launch intensifies the price war in the fast-growing smartphone category in India.
With this device, Samsung now has a portfolio of 15 smartphones, priced between Rs 5,240 and Rs 41,500.
'Star' will compete with the likes of Nokia's Asha range of smartphones. Nokia launched the latest offering in its Asha series recently, the Nokia Asha 501.
Nokia Asha 501 costs around $99 (Rs 5,400) plus taxes and will be available in stores from June. The device has a three inch scratch-resistant display with a removable casing at the back. It has a 3.2 MP camera and a 4GB memory card, but will support expandable memory of up to 32GB. It is currently a 2G device with WiFi capability, but a 3G version will follow soon.
Samsung Galaxy 'Star', the entry-level smartphone is a dual-SIM device, powered by A5 1GHz processor and the latest Android 4.1 (Jelly Bean) operating system. It has a three-inch capacitive touch screen, 2MP camera and 512 MB RAM and 4GB internal memory (expandable up to 32GB).
Samsung Mobile Country Head Vineet Taneja said in a statement, "Galaxy Star is a device that provides superior value to consumers based on its features, intuitive performance and design features. We want more and more feature phone users to upgrade to the Samsung Galaxy Star."
With PTI inputs