How Tara Thiagarajan got Madura Microfinance back on track : Most Powerful Women in Indian Business: Business Today
 
 

How Tara Thiagarajan got Madura Microfinance back on track

August 18, 2014
Describing how the company entered a fast-growth phase, Tara Thiagarajan stresses on the data aspect. The MFI's ability to acquire, handle and analyse what she calls dark-data (data which is absent and mostly so in the rural ecosystem) and the ability to segment customers for better product-delivery did the trick.


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