Out-of-Home Media (India) Pvt. Ltd., established in 2007, is a leading media company specialising in out-of-home television. We leverage our network of screens to display audio-visual advertisements and engage consumers while they are out-of-home.
The Out-of-Home medium is a premium and true convergence medium which reaches out to the 'difficult-to-reach' and SEC-A consumers, with whom advertisers find it difficult to communicate on a sustained basis. The consumer connect that this medium offers is great as it follows the consumer wherever they are, making it a medium present in 'A day in the life of an urban SEC-A consumer'. This new medium is about creating a new primetime - all day primetime. The idea is to attract and communicate with the consumers at different times of the day while he is involved in different activities; be it at work, shopping or at leisure.
The medium of OOH TV per se is not industry specific, but objective-specific i.e. various advertisers from various categories are using the medium differently to meet their communication objectives.
Out-of-Home Media has more than 3,500 screens in 8 cities across India reaching out to 70 million people monthly with more than 350 advertisers. OOH Media reaches out to decision makers, influential customers, high net worth individuals and wealth creators thus providing quality audience to the advertisers.