Kim Kardashian's globally popular shapewear brand SKIMS is officially entering India through an exclusive partnership with Reliance Brands. The brand will launch its first stores in Delhi and Mumbai before expanding across the country through retail and digital channels. Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has grown into one of the world's leading lifestyle and fashion brands, offering shapewear, underwear, loungewear and menswear. The India launch reflects the rising demand for premium international fashion labels among Indian consumers.