Prime Minister Narendra Modi has urged citizens to celebrate National Handloom Day on August 7 by promoting India's rich handloom heritage. In a video message, he encouraged people to buy handloom products and share "Get Ready With Me" (GRWM) videos featuring their favourite handloom outfits on social media using the hashtag #NationalHandloomDay. PM Modi said the initiative will help showcase India's diverse handloom traditions globally while supporting weavers, artisans and small traders. He also recalled that August 7 marks the anniversary of the Swadeshi Movement, urging people to celebrate the day with enthusiasm and strengthen the spirit of self-reliance.