Case Studies Corporate Marketing Advertising Benchmarks Business Today
 

FROM LONDON BUSINESS SCHOOL

 
 
This case study looks at how the world's largest coffee retailer achieved this turnaround by aligning its operations with customer demands through social media.
 
 
South Koreans have amongst the longest working hours in the world. UK's giant retailer sought to turn this to its benefit.
Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.
 

FROM CEIBS

 
 
O.C.T. Mami, China's leading maternity wear brand, has to balance online and offline sales, so that they complement each other rather than compete.