Amazon and Flipkart are at it again. After the conclusion of the biggest online-sale of this year, both the ecommerce giants claimed similar sales figures. Flipkart took a minor lead claiming the sale of 15.5 million units against Amazon's 15 million. However, it seems Flipkart is not happy with the results. The company mocked Amazon for selling FMCG products like "hing and churan"
According to a report from ET, Amit Agarwal, Amazon India CEO, countered Flipkart's comment saying that, "People not only bought.. mobile phones, upgrading through an exchange offer or the appliance that they could not get access to in their city or a TV… or furniture they couldn't or the home appliance or the fashion they were looking to buy but they also bought churan and hing."
The company did not shy away from the fact and embraced it as an inflection point of ecommerce in the Indian market. On the other hand, Flipkart's Chief Executive Officer Binny Bansal stated, "our focus was on mobile, lifestyle and large appliances, and that is what we believe customers want to buy during this time."
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Though Flipkart managed to steal the crown from Amazon this time, the Seattle-based company considers itself as a market leader in the Indian ecommerce segment. The company claims that it has achieved a substantial amount of growth in three years as compared to the incumbents who have taken almost ten years to reach this point.
According to Agarwal, the company has also debunked the myth that Indian online consumers mainly visit ecommerce sites for heavy discounts rather than feasibility. Amazon claims to have sold one of every three items to a Prime customer which shows a growing intrest in service-priviliges rather than just discounts.