Baba Ramdev's Patanjali soap ads fail to come clean on 'Dhitol, Tears, Lifejoy' in court

BT Online   New Delhi     Last Updated: September 7, 2017  | 16:38 IST
Baba Ramdev's Patanjali soap ads fail to come clean on 'Dhitol, Tears, Lifejoy' in court

The Delhi High Court has ordered Patanjali Ayurved to stop airing TV ads for its soaps. The Court decision came after consumer goods major Reckitt Benckiser approached the court saying that Patanjali had allegedly disparaged its soap brand - Dettol.   

This was the second court order in a week for the same advertisement. A day earlier, the Bombay High Court had issued a similar ad interim injunction asking Patanjali to refrain from airing the ad till the next date of hearing on September 18. The Bombay High court's ruling was based on petition filed by FMCG major HUL.

Baba Ramdev's Patanjali is believed to have made controversial advertisement taking dig at RB's Dettol soap and HUL's Pears and Lifebuoy. Reckitt Benckiser's lawyer Nancy Roy spoke to the Economic Times and said: "Our prayer was seeking injunction against this ad and damages in excess of Rs 1 crore." Patanjali in its new soap ad termed Dettol as 'Dhitol', Pears as 'Tears', and Lifebuoy as 'Lifejoy', the ET reported.

Patanjali Ayurved is not new to controversies. Earlier, the West Bengal Public Health Laboratory in Kolkata had found a batch of the Patanjali Amla Juice 'unfit' for consumption. The Canteen Stores Department had suspended the sale of the batch of Patanjali Amla Juice and sent the particular batch of product back to the proprietor.

This year in June, Outlook had reported that Nepal's Drug Administration had also asked Patanjali Ayurveda to recall six 'substandard products' with immediate effect. The Drug Administration had put out a public notice where it listed Patanjali's popular ayurvedic products that failed in microbial tests. These products were largely manufactured at Uttarakhand's Divya Pharmacy, the report said

Patanjali's Amla Churna, Divya Gashar Churna, Bakuchi churna, Triphala Churna, Aswagandha Churn and Adivya Churna were some of the products that were listed among 'substandard' medicine.


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