E-commerce major Flipkart on Thursday announced the launch of the 'Flipkart Fashion Files' - an exclusive lifestyle content page on its platform.
Flipkart has joined hands with the Conde Nast Group to co-create high quality fashion content for its young and dynamic customers, the Bengaluru-based company said.
Targeted at fashion savvy Indian shoppers, 'Flipkart Fashion Files' will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles, it said in a release.
Mukesh Bansal , Head - Fashion (Flipkart), said, "... With this we aim to enhance the shopping experience of our style savvy shoppers by introducing fashion content curated by experts in this field. This is a true combination of high quality commerce and content which will add new dimension to our fashion category..."
Alex Kuruvilla, Managing Director of Conde Nast India said: "This is a very exciting opportunity for us as we add Flipkart to our global portfolio of Conde Nast's international contract publishing clients that include Audi, Mercedes, Ferrari, Mandarin Oriental, among others."