Amazon India kicked off the e-commerce sale season with the launch of its 'Great Indian Festival' sale on Saturday and it seems the wars too have started in the space. The battleground like all the other times is social media.
Taking a pot shot at Amazon, Flipkart put out a tweet saying, "Hang on India. The real deals begin only on the 2nd of October on India's biggest sale - The #BigBillionDays. So first, wait for the 2nd." The tweet was re-tweeted by Flipkart's CEO Binny, who tagged it as 'public service announcement.'
Snapdeal, too, was not to be outdone. "Didn't find the offer you were looking for today? #WaitToUnboxDiwaliSale for the best ones tomorrow!", the e-tailer said taking a dig at Amazon.
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The e-commerce biggies are leaving no stone unturned to cash in the huge festive opportunity. From outdoor advertising to newspapers to websites, every medium is covered by advertisements from these players.
But Snapdeal has gone a step ahead and painted its whole office building red, its campaign colour for UnboxDiwaliSale. Recently, company's CEO Kunal Bahl tweeted pictures of the red Snapdeal building and the 'Diwali war room'.
While Amazon's Great Indian Festival is on from 1-5 October, Flipkart's BigBillionDays and Snapdeal's UnboxDiwaliSale start on 2nd October and end on 6th October. This is third year in a row that e-commerce giants have announced sales on the same dates. The battle is expected to intensify in coming days as the festive season is a huge opportunity for the e-commerce companies and each of them wants to tap into as much consumer spending as possible.
In 2014, both e-tailers had claimed that they had sold products worth an estimated Rs 600 crore each during these sales. Last year, Amazon claimed to sell 10 lakh product during the sale season, while Flipkart said that it sold 10 lakh products in the first 10 hours of the Big Billion Days sale, with 6 million visits from across the nation and 25 items sold per second.