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Groupon India, Spice Safar offer Rs 100 discount on rail tickets

Under the deal, which would be available for five days, Groupon India will offer 1,000 coupons for Rs 9 at 12 noon everyday. Using the coupon, consumers can book rail tickets using Spice Safar app to get Rs 100 off on a transaction.

twitter-logo PTI   New Delhi     Last Updated: July 17, 2014  | 13:40 IST
An overcrowded train
An overcrowded train at Loni town in the northern Indian state of Uttar Pradesh.(Source: Reuters)

Following the success of its 'onion deal' last year, eCommerce firm Groupon India has partnered with Spice Safar to offer a new 'Rail Deal', starting Thursday, under which consumers will get Rs 100 off on rail tickets.

Under the deal, which would be available for five days, Groupon India will offer 1,000 coupons for Rs 9 at 12 noon everyday. Using the coupon, consumers can book rail tickets using Spice Safar app to get Rs 100 off on a transaction.

There were offers on air travel but not on railways, which is one of the most used mode of travel in the country, so the eCommerce firm wanted to give its users a unique offer on that, Groupon India CEO Ankur Warikoo told PTI.

"Last year, we had the onion deal under which we sold 23,000 kgs of onions. We wanted to bring a deal that would have the wow factor," said Warikoo adding that he expected the deal to take off well with students and small business owners taking the lead.

Saket Agarwal, CEO of Spice Safar, said, "Consumers today rely on mobile apps whether it is for booking tickets or paying bills. Our association with Groupon aims to reach out to our valuable customers and make ticket booking a hassle-free experience."

Spice Safar has 90,000 users in the country.
 
The discount will be borne by the two firms as Railways does not offer any discounts. They, however, declined to divulge any details.

Last year, Groupon India announced a unique marketing strategy to offer onions at Rs 9 a kg to the first 3,000 bidders every day for seven days. The offer became so popular that it resulted in a flood of traffic that temporarily overloaded the company's servers, crashing the site.

Launched in 2008 and publicly listed on the New York Stock Exchange (NYSE) in 2011, Groupon offers daily deals across categories like food and beverages, wellness and travel. It has a presence in over 48 countries and has over 200 million subscribers.

According to Warikoo, India is the fastest growing country for Groupon. "We have seen business growing upwards of 100 per cent year-on-year. F&B and wellness comprise 60 per cent of our sales here," said the CEO.

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