Microsoft has launched a branded online store with ecommerce firm Snapdeal, which will include the full range of US-based company's products, including phones, tablets, PCs and software.
"We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users accessibility of Microsoft's unified portfolio of phones, tablets, PCs and software," Snapdeal Senior Vice President, Electronics and Home Tony Navin said in a statement.
The store has been customised to offer an integrated Windows customer experience, the statement added.
The store enables Microsoft to manage product selection, promotions and launches as per need and basis the analytics shared by Snapdeal, it added.
"Increasingly consumers are going online to shop...mobiles, devices, software and accessories. We therefore see tremendous opportunity in delivering Microsoft products and services through our online store...," Microsoft India Group OEM Director Sharlin Thayil said.