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Oberoi launches hotel in Dubai

The Oberoi Group announced the opening of The Oberoi, Dubai which will be the Group's first property in the United Arab Emirates.

Mail Today Bureau   New Delhi     Last Updated: June 12, 2013  | 09:27 IST

The Oberoi Group on Tuesday announced the opening of The Oberoi, Dubai which will be the Group's first property in the United Arab Emirates. According to a company press release, the The Oberoi, Dubai is a 252-room luxury hotel that overlooks the iconic Burj Khalifa and is a few minutes drive from down-town Dubai.

"We are pleased to present The Oberoi, Dubai which offers the highest standards of luxury and hospitality. A number of Oberoi Hotels have been consistently recognised as amongst the best in the world. I am confident that The Oberoi, Dubai will continue this tradition." said PRS Oberoi, executive chairman of The Oberoi Group.

Karim Bizid, general man-ager of The Oberoi, Dubai added, "We are confident that The Oberoi, Dubai will add tangible value to the hos-pitality sector in the United Arab Emirates."

One of the biggest chal-lenges for the Oberoi group lies in overseas expansion. The company has 11 proper-ties under the luxury Oberoi brand in India and ten hotels under the Trident brand, which represents upmarket business hotels. It also has seven properties across five nations including Egypt, Indonesia, Mauritius, Saudi Arabia and United Arab Emi-rates. Like other Indian chains such as Taj, Leela and ITC, the Oberoi group is also feeling the pressure of com-petition from international chains like Marriott, Hyatt, Intercontinental, Accor, Hilton to name few, in its own backyard. Rapid expansions by these international chains have led to stagnation of increase in room rates for sometime.

Prithvi Raj Singh Oberoi aged 83 is the patriarch of the Oberoi Group.

Courtesy: Mail Today 

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