In Transportation app Ola has integrated its application interface on Yatra.com in a bid to tap into the travel portal's consumer base.
Through this integration, users will be able to book a ride directly through Yatra.com's app without having the Ola application installed on their devices.
The integration is planned to go live this week. It will give customers, access to availability, booking, estimation and tracking across categories, directly on the Yatra app, sources said.
Interestingly, Ola's US-based rival Uber had announced a similar partnership with eCommerce major Snapdeal in August. Yatra is considered as one of the highest rated online travel agents (OTAs) in India...This API integration will help Ola tap into millions of Yatra's customers, they added.
Ola has also opened up its Application Programming Interface (API) to other apps like Makemytrip, Oyo Rooms and others in the past to extend its mobility offerings to a larger user base.