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Ramdev's ayurvedic products to foray into open market

Baba Ramdev has announced that his portfolio of 800 products of Patanjali Ayurveda Ltd will be available in the open market.

Mail Today Bureau   New Delhi     Last Updated: March 2, 2012  | 10:16 IST

Aiming to make an impact in the country's booming retail sector, Baba Ramdev has announced that his portfolio of 800 products of Patanjali Ayurveda Ltd will be available in the open market. "We have decided to expand our footprints in the retail sector to counter the 'conspiracy of loot' being orchestrated by MNCs in India. Our initiative is aimed at economic empowerment and employment generation through promotion of Swadeshi goods," said the yoga guru.

Ramdev said that Patanjali's products will be 30 per cent cheaper than the items being sold by the big multi-national companies (MNCs). "Our products are cheaper because we source the products directly from farmers. Also, our overhead costs are low," he said adding that Patanjali had already appointed over 600 distributors at the district level.

Patanjali Ayurveda has been selling its entire range of 800 products through its exclusive outlets, and the move will turn the group not only into a major retail player but will also pit it against corporate firms. Ramdev, who formally launched the products in the national capital region (NCR) on Thursday, said that the Patanjali products will be available in the open markets of Delhi, Haryana, Punjab and Chandigarh.

"By March 10, our products would also be available in the open markets, including Bihar, Uttar Pradesh, Madhya Pradesh, Gujarat, West Bengal and Uttarakhand. Besides, Swadeshi Kendras will be set up to provide a base for rural empowerment and self-sufficient system and life," he added. Swadeshi Kendras, which will be set up in villages having a population of more than 3,000 people, will work on the existing model of Patanjali Chikitsalayas and Arogya Kendras, which are the exclusive outlets of Patanjali products.

"India is poised to become a superpower, but it will be only possible if the country becomes an economic power too. Swadeshi will be an important component in the attainment of this goal. We are committed to propagating the philosophy of Mahatma Gandhi, Bal Gangadhar Tilak and Rabindranath Tagore-the administrative system and economic empowerment must flow from the grassroot level," he added further.

"Even US President Barack Obama has been propagating Swadeshi by appealing to the American companies not to outsource jobs. I don't see any reason why the Indian government should open up its retail sector to MNCs."

Acharya Balkrisha, close associate of Ramdev, said that Patanjali Ayurveda has brought out about 500 products, including 250 medicinal products. Out of these, 100 products, ranging from cosmetics to toiletry and from vitality products to spices, will be available in the open market. "We have designed the whole exercise to achieve the goal of promoting Swadeshi setting up an example for others," he added.

Balkrishna said that earnings from the entire project would not be used by the organisation's stakeholders. "On the contrary, profits from the project will be used to empower rural economy and health. Patanjali is in the process of building model villages throughout India," he added.

Courtesy: Mail Today 

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