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Twitter in talks to acquire mobile tech start-up ZipDial

Experts said the deal, if successful, could be a data play for Twitter, as mobile advertising becomes a big revenue earner for the company.

BT Online Bureau | January 14, 2015 | Updated 12:26 IST
Twitter plans to acquire mobile tech start-up ZipDial
Photo: Reuters

Twitter, the microblogging site could soon make its first acquisition in India, as it is in talks to acquire mobile technology services start-up company ZipDial.

Technology news portal TechCrunch reported on Tuesday that the American company could pay up to "$30 million - $40 million", to acquire ZipDial which was founded in 2010 by a team of technology entrepreneurs -Valerie Rozycki Wagoner, Sanjay Swamy and Amiya Pathak, reports The Economic Times.

However, Valerie Rozycki Wagoner, the chief executive officer of Zip Dial denied to comment anything on the deal.

According to the report, experts said the deal, if successful, could be a data play for Twitter, as mobile advertising becomes a big revenue earner for the company. Zipdial brings in user preferences for brands in tier 2 and tier 3 cities where smartphones are yet to make an entry.

Source:The Economic Times

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