Vijaywada-based Y-Screens Entertainment has announced that it will focus on developing its Y-Screen Trade Development Centers (YSTD Centers) in semi-urban and rural areas of Andhra Pradesh and Telangana. These are one-stop places that offer education, entertainment and other services at one place. It will have a movie theatre, a government services centre called Mee Seva, Y-Screen's incubation office where it will mentor the young who want to build own businesses and offer value-added services like health kiosks, banking services (ATMs/e-banking), food courts/restaurants, gaming zones and branded retail outlets.
"The idea of an YSTDC centre is to fill the vacuum of entertainment, education and services in semi-urban and rural areas," says its founder, Y.V. Ratna Kumar.
The rationale is also to generate employment opportunities for the local youth at these centres. Kumar says each centre will employ around 100 youngsters from nearby areas, which will also deter their migration to urban areas.
They plan to set up 260 YSTD Centers in Andhra Pradesh and Telangana by 2022, said Kumar. Their first project was completed in June 2016 at Vijayawada at the Pandit Nehru bus station.
The company has two operational centres and 11 are already under construction since it was incorporated in February 2016. "We have wasted last 11 months just to get necessary clearances from the government and are now requesting them to have a single window policy to fasten the pace of setting up such centres," he says.
Y Screens is targeting to speed up the expansion by leveraging different business models (franchise, joint venture, land leasing). Each centre takes up an investment of Rs 3.5 crore to Rs 4 crore which, he says, can be redeemed in five-six years. In the latter two models, the centres will be operated and managed by Y-screens for the first 15 years.
In March 2017, they tied up with digital cinema distribution network and in-cinema advertising platform UFO Moviez where they are jointly targeting an investment of Rs. 2,150 crore in the two Telugu-speaking states-Andhra Pradesh and Telangana.