After Star Plus went in for a re-branding exercise last year, Zee TV has now embarked on the same exercise. Zee TV has launched a new brand identity featuring a new logo with a slogan "Umeed se Saje Zindagi". Yet again the channel's focus is on the women and their empowerment.
Punit Goenka, ZEEL MD & CEO says, "We believe the time is right to infuse renewed freshness into the brand and reflect an identity that truly articulates our spirit. The new positioning is about a celebration and vindication of a woman's emerging beliefs and a reflection of her changing hopes, dreams and optimism".
Developed by the in-house team, Zee TV's aqua blue colour new logo features a stylish font. The new age design with its upward flourish signifies the upward movement of desires and wishes. The abstract form of the 'Z' and vibrancy of aqua blue bring in modernity and freshness to the brand: the unshackling of the 'Z'.