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Advertising and political parties: A failed experiment?

Ad agencies Dentsu and Burson-Marsteller India are likely to be handling the advertising campaign of the Congress in the coming general election. While Dentsu India is yet to confirm the news, Prema Sagar, Founder, Genesis Burson-Marsteller India has done so.

The rupee fell 15 paise to close at a five-week low of 62.31 against the dollar on Monday, amid bearish local stocks and importer demand for the US currency.
Prime Minister Manmohan Singh said India provides a "hospitable" environment for foreign direct investments (FDI) and will continue to improve the situation.
The government has transferred Rs 2,000 crore into 6.6 crore accounts as LPG subsidy till December 2013 under the Direct Benefit Transfer (DBT) scheme.