CBDT has directed the Income Tax department to step up publicity of the ongoing one-time blackmoney compliance window by advertising it at posh markets, clubs and showrooms and also ensure full privacy to those making disclosures for better collections.
The Board has charted out some new guidelines to be followed by the taxman in order to make the window, called the Income Declaration Scheme (IDS), a success.
The directives state that IT authorities across the country should publicise the scheme at places which are "frequented by potential declarants like club houses, posh markets, show rooms of high-end products, among others."
Such publicity messages and posters, the directives said, should also be put up at "local fairs, fetes and social and cultural functions".
The Central Board of Direct Taxes has also directed that full privacy should be ensured to the people desirous of availing the IDS so that they can file their black money declarations in a "hassle-free manner" and hence the designated officer nominated for the task, Principal Commissioner of Income Tax in this case, should be the "one and only" point of contact with such a person.
"The idea is to ensure that the declarant is not exposed to multiple persons in the office so that his confidentiality is not compromised and he/she is able to file the declaration in a hassle-free manner," the directives state.
The department has been asked to ensure that a taxman possessing good interpersonal skills should be made the 'Facilitation Officer' in this regard and a special room should be earmarked for such dealings in the designated tax offices of the department across the country.
A senior official said the directives were issued to all the field offices of the IT department in the country after Revenue Secretary Hasmukh Adhia reviewed the progress of IDS with CBDT officials yesterday.
"The Secretary asked the CBDT to leave no stone unturned in ensuring a conducive atmosphere for better collections under the IDS," the official said.
The directives also added that developments under the IDS are being monitored at the "highest level" in the government and hence all steps should be taken to ensure its good publicity.
Drawing up strategy to make IDS a success, the CBDT said that an officer adequately familiar with the scheme and having good interpersonal skills may be deputed as 'Facilitation Officer' so that the queries raised by prospective declarants are addressed.
"A dedicated room may be earmarked for the purpose of confidentiality of the visitors must be ensured," it said, adding a short film is being prepared on the scheme.
The CBDT has also asked its senior officers to hold "frequent meetings" with trade and industry bodies and professional associations, besides organising townhalls and seminars.
In order to step up publicity for the scheme at local level, tax officers would also be required to disseminate posters in regional languages, put up stalls at local fairs and cultural functions through which publicity material could be distributed.
The posters would be displayed not only in the offices, but also at places which are frequented by the potential declarants, like club houses, posh markets, showrooms of high end products, it said.
"In order to ensure that these posters do not get torn off soon, these can be suitably framed so that these remains sustained during the scheme period. Nevertheless, more innovative and novel ideas for publicity may be evolved...," the CBDT said.