Business Today

Google Q4 revenue rises 15 per cent; misses Wall Street target

The internet giant's revenue rose but fell short of Wall Street's target on declining online ad prices and unfavorable foreign exchange rates.

Alexei Oreskovic | January 30, 2015 | Updated 10:28 IST
Google Q4 revenue rises 15%, misses Wall Street target
(Photo: Reuters)

Google's revenue grew 15 per cent in the fourth quarter but fell short of Wall Street's target on declining online ad prices and unfavorable foreign exchange rates.

Google's consolidated revenue in the three-month period to December 31, 2014 totaled US $18.10 billion, compared to US $15.71 billion in the year-ago period. Analysts polled by Thomson Reuters estimated a revenue of US $18.46 billon.

The internet giant's net income rose to US $4.76 billion, or US $6.91 per share, from US $3.38 billion, or US $4.95 per share, in the year-ago period. Adjusted earnings per share of US $6.88 missed analysts' expectations of US $7.11.

Google's advertising revenue has come under pressure as more consumers access its online services on mobile devices such as smartphones and tablets, where ad rates are typically lower.

The growing popularity of mobile devices has made Facebook, the No. 1 social network, a greater threat in the battle for advertisers. Facebook reported on Wednesday that mobile ads on its network doubled year-over-year during the fourth quarter.

Google said on Thursday the average price of its online ads, or "cost per click," decreased 3 per cent year-over-year in the fourth quarter, while the number of consumer clicks on its ads increased 14 per cent.

Some analysts had hoped for gains in cost-per-click, said BGC Partners analyst Colin Gillis, adding that the company, which gets about half of its revenue overseas, also was hurt by the strong dollar.

"Business is slowing. The core is slowing. And what we're saying is, it's going to look on paper even worse as the dollar strengthens. And we are not at that point where mobile monetization is improving," he said. "The thesis that the landscape is changing and Google is missing out - I don't think it will hold to be true, but they haven't squelched it."

Chief Financial Officer Patrick Pichette said in a statement that revenue grew "despite strong currency headwinds."

Shares of Google edged higher by 0.1 per cent to $510.66 at overseas markets in extended trading after an initial dip on the news.


  • Print
A    A   A