BT has been telling the stories of India's more innovative start-ups for years. Here is the fifth annual listing of new companies most likely to shine in coming years.
Business Today
Coolest Start-ups 2011

With venture capitalists lining up outside the offices of anyone with what seems a good, bankable idea or product for a start-up, here is the fifth annual list of new companies most likely to shine in the coming years.

IHO offers health services packages at premiums much lower than the mainstream insurance firms - and still manages to make a healthy profit.
Abhishek and Abhinav Sinha's  EKO India Financial Services enables its 150,000 customers to save and transfer money through their mobiles.
StaffOnContract is just what its name signifies - the first job portal in the country devoted exclusively to those who want to work - or hire - on contract.
Valeric Rozycki teamed up with Sanjay Swamy, and Amiya Pathak to launch ZipDial Mobile Solutions in mid 2010, which uses missed calls as a marketing tool.
Global Talent Track, run by Uma Ganesh and Ganesh Natarajan. has tied up with over 800 colleges across the country from which it draws candidates and trains them.
Incipient, promising start-ups to keep an eye out for.
Attero Recycling processes over 300 tonnes of e-waste every month at its two-acre recycling facility in Roorkee, Uttarakhand.
Amuleek Singh Bijral started Chai Point in Bangalore in April 2010 to serve tea in clean and congenial surroundings. The single outlet has grown to nine.
Most start-ups from earlier BT listings have done well. Here are five gems we spotted and five calls we made wrong.