Innovations that Delighted Consumers
Business Today
Innovating for Customer Delight

Take a look at eight global case studies that promise to spark dozens of ideas for Indian businesses.
CASE STUDIES:Ford | Toyota | GE | Cemex | Toshiba-UPS | Burberry | Hollard-PEP | Safaricom

The authors of Monitor's analysis explain their choice of case studies and the lessons to be learnt from them.
Safaricom's initiative, enabling Kenyans to transfer money safely using mobile phones, has proved hugely popular.