Business Today special coverage on how companies revived during tough times
Turnaround tales of companies

Fourteen business leaders narrate their stories to Business Today on how they steered their companies through tough times and emerge stronger.FULL COVERAGE

 
 
"The crisis that set India Cements back by a few years taught one thing - never expand in a fractured market using debt," says Vice Chairman and MD N Srinivasan.
The most difficult and yet the most important move was to change the mindset and the culture of the company, says the director and former Chairperson of Thermax.
As worldwide economic recession affected Aditya Birla Nuvo's (ABNL) profitability, it took a number of proactive cost rationalisation initiatives across its businesses.
There are fundamental shifts taking place in business. Operational fixes alone may not help in a slowdown.
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