How one-paisa-per-second offer changed the telecom industry

DoCoMo launched one-paisa-per-second on June 24, which started a price war within a year

For many operators, close to 50 per cent of new subscription was on per second tariff

Hyper-competition led to falling average revenue per user and lowering profit margins for all operators

India's mobile subscriber base went up by 60 per cent to 800 million in five years

Fierce price war forced operators to lower cost of operations

Manufacturing minute plummeted - fell by 96 per cent in 10 years since 1998

Operators started sharing infrastructure cost, like sharing towers, reducing tower expense by 25 per cent