Baba Ramdev's aspiration as a businessman seems to have nobound. From turning a yoga practitioner into one of the main players in theFMCG section with his company Patanjali, the yoga guru last month announced hisplan to launch a clothing line.
The yoga guru's brand will also sellswadeshi jeans which will compete with primarily foreign brands such as Levi's,Pepe and others.
It remains to be seen how different swadeshi jeans will be from regular jeans available in the market.
But this is not the first time Baba Ramdev has surprised us with products which, well, we would not expect him to sell.
Swadeshi jeans aside, we take a look at other such products which no one thought Ramdev would sell.
Mixed Fruit Jam
But it is surprising that you can also buy supplementary food items such as jam and ketchup.
Ramdev's company competes with Maggi, Kissan, Tops, and Druk in this section.
Patanjali probably sees a huge potential in the breakfast food items and has launched its own variety of corn flakes, choco flakes and oats.
Grooming products for men from Patanjali's stable compete with Nivea, Gillete, Old Spice, Denim and Dettol in India.
It is presently a market dominated by Maaza, Tropicana and Slice among other brands.
Patanjali has also introduced detergent powder which competes with Ghari, Ariel, Fena, Wheel, Tide, Rin Henko among others in India.
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