New York-headquartered software firm CA Technologies
, which has been struggling globally to break away from its legacy mainframe business, has launched its mobile device managed solutions in India.
"Increasingly more and more people are bringing their own devices to the workplace," says Sunil Manglore, Managing Director of CA Technologies India. "The solution will help CIOs (short for Chief Information Officer) support devices within the (company's) IT infrastructure."
Manglore adds that his discussions with CIOs, his potential customers, are about technology trends like bring-your-own-device and big data. "Bring-your-own-device is putting a lot of pressure on CIOs, and they are worried about data security," he says.
The growing population of millennials - those born in the 1980s and later - is particularly keen on using their own devices at the workplace.
A few weeks back in an attempt to woo enterprise users, CA Technologies launched its service called Nimsoft Monitor Snap and offered it free of cost to customers. Here the application can be downloaded from the website and be used to monitor up to 30 mobile devices. The user, however, has to pay a contract fee if he needs to support more than 30 devices.
In May, Mike Gregoire, CEO of CA Technologies in an interview to ZDNet said: "The areas to improve are... Our company's been in business for 37 years and we carry a little extra weight. I think we need to go on a little bit of a diet and get in the gym and work out a bit."
But, Manglore says that India is slightly different, as there is very little mainframe business in the country. In India, CA Technologies has been typically involved in large-size tenders such as government contracts for IT infrastructure deployment and maintenance, but is now trying to branch out into private sector contracts in banking, financial services and insurance (BFSI) and telecom companies.
"We are also trying to strengthen relationships with large enterprises," he says. "They are not driven by the tender game and we don't lose a deal because of one dollar." Typically, contracts with private companies also fetch higher margins for IT firms.
CA Technologies is also helping banks and telecom companies understand the end user experience at, say, an ATM counter or a multiple mobile devices like smartphones and tablets. "We have started discussions with all the major telecom operators," says Manglore.
"It is a step in the right direction as companies today want solutions. CA has traditionally been a tools' company," says Sanchit Vir Gogia, Chief Analyst and Founder, Greyhound Research. "This will add more value to CA's prospective clients."
CA Technologies has created an overlay of analytic tools to understand customer behaviour and provide feedback. Manglore sees these new businesses growing at a run rate of 30 to 40 per cent every year.