US-based content streaming platform Netflix on Friday said it will host 'StreamFest' in India on December 5-6 that will allow non-subscribers to experience the service for free.
The move is aimed at bringing new users to the platform that competes against players like Amazon Prime Video, Disney+ Hotstar and Zee5 in the burgeoning OTT (over the top) market in India.
"At Netflix, we want to bring the most amazing stories from across the world to all fans of entertainment in India. It's why we're hosting StreamFest: an entire weekend (December 5 12.01am-December 6 11.59pm) of free Netflix," Netflix India Vice President (Content) Monika Shergill said in a blogpost.
She added that non-users of Netflix can sign up with their name, email or phone number, and password and start streaming without any payment.
"Anyone who signs in during StreamFest gets one stream in standard definition so, no one else can use the same login information to stream... And to make sure everyone who comes in gets the best experience, we will have to limit the number of StreamFest viewers.
"So, during StreamFest, if you see a message saying "StreamFest is at capacity", don't worry. We'll let you know as soon as you can start streaming," she noted.
Users logging onto StreamFest will be able to access every feature that members currently use like creating Profiles (including Kids' Profiles), set Parental Controls, browse Netflix in Hindi, add series or films to 'My List', watch with subtitles or dubs, use Smart Downloads on mobile, and see the Top 10 list, Shergill explained.
She added that this has been done "because we want fans keen to try Netflix to experience it exactly the way our members do".
Netflix has 195.15 million paid subscribers worldwide as of the third quarter of 2020. The company does not share country-specific user numbers.
The company has been aggressively expanding its presence in the Indian market. It has been rolling out localised content and bringing international titles as it looks to woo new users in the country, where online video consumption has seen a massive growth in the past few years.
Last year, Netflix had piloted and then launched a mobile phone-only plan in India -- a first for the company globally.