In an industry that thrives on reinvention, one person embodying it is Amitabh Bachchan.
The actor started his career in films in the 1970s, went on take the stage as the 'angry young man', established his clout on the small screen
with Kaun Banega Crorepati in 2000 - along the way creating history every time
Even as we now known him for his brand endorsements and live performances, his appeal on the big screen has not dimmed. He has coolly established himself as an edgy, ageing-yet-popular star.
Bachchan or Big B as he is better known is Bollywood's No.1 on twitter (@SrBachchan
) with 3.5 million plus followers. He writes a very popular blog
, which has not missed a fresh post on a single day in four years. With corporate houses falling over themselves to cash in on his popularity, he has been able to monetize both the blog and the twitter account.
I remember him telling me once why he likes writing his blog. Bachchan said it allows him to express himself, share and reflect on his emotions, thoughts and opinions and also listen to what his fans and others have to say.
He launched his Facebook page two months ago and got over 2.3 milllion likes within two weeks.
The actor is one of the few in the world to straddle all entertainment platforms - films, TV, internet and social media and can well be termed a digital evangelist.
It, thus, doesn't come as a surprise that a new mobile application - BigB - will go live on the actor's 70th birthday on October 11. The app, supported on Apple devices and in WAP format on all other mobile devices, will allow his fans across the world to wish and connect with him.