Business Today

How We Did It

This year's study includes what gig workers and women employees consider important.
Team BT   New Delhi     Print Edition: April 7, 2019
How We Did It
The basic idea is to see how employees rate different employers across a set of specific parameters.

This is the 17th edition of the Business Today Best Companies to Work For survey conducted in collaboration with HR solutions company PeopleStrong. The aim of the survey is to understand perceptions and aspirations of India's employees across industries. It provides an insight into how industry at large and in specific verticals can align their employer brands to aspirations and thoughts of the Indian workforce.

This year, too, we followed a survey open to employees from various industries. To cross-check the authenticity of the respondents and to ensure that the quality of responses were of acceptable standards, checks were done by calling a certain proportion of respondents randomly. The PeopleStrong Study Team then constructed a ranking of companies and analysed the various aspects that make a company a good place to work.

We reached out to salaried employees across 10 sectors that include BFSI, core sector, engineering and automotive, manufacturing, pharma and healthcare, and telecom and allied. Around 25,000 potential respondents came to the survey page. PeopleStrong then constructed a ranking of companies and analysed in-depth the various aspects that go into making a company a great place to work for by deep diving into the aspirations and perception bit of it.

The basic idea is to see how employees rate different employers across a set of specific parameters.

The parameters include fairness and objectivity (performance and how conflicts are managed), learning opportunities, work-life balance and flexibility, compensation and benefits, career growth path, communication, job security and company stability, challenging work opportunities, work environment, culture of inclusion, culture of innovation and leadership's commitment to business. Respondents were asked to rank companies across industries first and then within their own industry.

This year, for the first time, a separate survey was conducted for gig workers. As companies across industries are trying to integrate gig workers in their workforce, the intent was to understand if there are any brands that they prefer to work for. They were asked to rate the parameters that make an organisation gig-friendly, such as: fairness and objectivity, streamlined payment process, formal programme for engaging gig workers, communication and collaboration channels, company stability, quality of projects and culture of innovation.

This year's survey also looks at how satisfied women employees are at their workplace and the reasons that make them stay at the job.

The survey resulted in identifying the Top 25 Best Companies To Work For in India, and the factors that make employees choose a job or a workplace over others.

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