Business Today

Top reads

Business books to look out for this summer.
Team BT   New Delhi     Print Edition: July 2, 2017

Under The Skin of the Indian Consumer

By David Abikzir, Pages: 314

Price: Rs499, Bloomsbury

India has entered a new consumerist era where consumers don't 'buy to live' anymore, but 'live to buy'. With e-commerce, consumers have evolved once again. They are less credulous and more demanding. These new behaviours, the author argues, necessitates marketers to evolve their ways of marketing - of touching consumers, interesting them, shocking them, shoving them, but also delighting them, and giving them, what they ask for.

Deep Thinking: Where Artificial Intelligence Ends and Human Creativity Begins

By Garry Kasparov

Pages: 304

Price: Rs599


The author, one of the greatest chess players in the world, reveals all about his landmark defeat in the 1997 chess match with the IBM supercomputer Deep Blue. The realisation that machine intelligence could surpass human intellect dawned. In the book, Kasparov tells the story of AI, how he's evolved to embrace it, taking part in an urgent debate with philosophers worried about human values, programmers creating self-learning neural networks, and engineers of cutting-edge robotics.

Restless Continent: Wealth, Rivalry and Asia's New Geopolitics

By Michael Wesley, Pages: 224, Price: Rs499, Bloomsbury

The world has never seen economic development as rapid or significant as Asia's during recent decades. Home to three-fifths of humanity, this restless continent will soon produce more than half of the world's economic output and consume more energy than the rest of the world combined. The book examines the economic, social, political and strategic trends across the world's largest continent and presents a roadmap for thinking about Asia's future, and the world.

The Vanishing Middle Class - Prejudice and Power in a Dual Economy

By Peter Temin

Pages: 256

Price: Rs1,327

MIT Press

As the rich-poor divide in America widens, there are fewer families in the middle. The MIT economist argues that American history and politics, particularly slavery and its aftermath, play an important part in this widening gap. The book explores the deterioration of the middle class and suggests ways to work towards greater equality.

Hacking Growth: How Today's Fastest-growing Companies Drive Breakout Success

By Morgan Brown & Sean Ellis, Pages: 336, Price: Rs699, penguin Random House

How did companies such as Airbnb, LinkedIn and Uber grow into the powerhouses they are today? Although building a great product is key, that alone does not guarantee massive worldwide popularity. All of them employed 'growth hacking' - a carefully implemented methodology that involves cross-functional teams and rapid-tempo testing and iteration that focuses on attaining, retaining, engaging, and motivating customers to come back and buy more. The book offers a practical toolkit for companies to create and execute their own growth hacking strategy to increase their customer base and market share.

After Piketty: The Agenda for Economics and Inequality

Edited by Heather Boushey, J. Bradford DeLong, Marshall Steinbaum, Pages: 640

Price: Rs1,099

penguin random house

Thomas Piketty's Capital is a much-discussed work of economics. But are its analyses of inequality and economic growth on target? Where should researchers go from here in exploring the ideas that Piketty pushed to the forefront of global conversation? Select economists and social scientists tackle these questions and interrogate his arguments on a range of topics - from power, slavery, and the complex nature of capital to the impact of technology on inequality.

Superfast Primetime Ultimate Nation: The Relentless Invention of Modern India

By Adam Roberts

Pages: 336

Price: Rs599


Can India's economic growth, changing democracy, growing influence abroad and domestic stability make it into a great power? Having seen the country in transition from up close as a long-term foreign correspondent in India, the author builds an unflinching portrayal of the man at India's helm, the country's enormous potential and its equally vast challenges.

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