Henry Holland is not an unknown name in the world of fashion. This English designer has made his mark across the globe with his quirky tshirts and his brand, House of Holland. Having collaborated with many brands in the past, Holland has now arrived on the Indian shores with an exciting collection for fashion portal Koovs.com. As he readies to launch his collection on May 15 this year, in an exclusive tete-a-tete with BT More, Holland talks about his brand, his designs for Koovs and the Indian fashion scenario. Excerpts:
Q. What do you think of Koovs and the work they've done all this while?
A. I think it's really good and I think it's very interesting because it's like the mood we have at home (London). And the potential the brand has is very exciting. Bringing the brands that they are bringing over to the Indian market is a really great idea and I think that it's going to be very successful.
Q. How would you best define the Henry Holland brand?
A. It's bold, it's colorful, it's playful and it pokes fun at itself without taking itself too seriously. These are all me - my personality traits and therefore an extension of me. I started out doing Tee shirts. I made a few Tee shirts, just literally for me and my friends to wear and they took off very quickly. There was a real opportunity there and I kind of grabbed the opportunity with two hands and created my brand and launched a collection. It's been a very long process educating people about what I can do. Some people didn't think that we could create the brand that I always knew we could and now we have.
Q. How different is it from the classic Henry Holland work?
A. Elements of it are very similar - the prints stories etc. The fabrications and silhouettes are slightly different. We had to choose silhouettes that weren't quite directional and weren't quite so runway focused. But there's an element of that in the mainline collection anyway. There are elements of this collection that you would definitely see within my collections and then there are elements which are specifically for this collection. From season to season in my own work there's a very different theme to the collection. I am creating clothes for a different woman every time. We create this character and then we build her wardrobe. One common thread that runs through that is the tone and the personality. And that tone and personality I can translate into any price point. It's a humorous, fun and playful tone. It's not about huge embellishments and fabrications really but more about the tone and the personality.
Q. Any tips you'd like to give to young men and women in India?
A. Be individual! That's a big thing for us back home in the UK. People very much dress to be different, they want to stand out. They want to be seen as being individual and not to be a part of a pack. I use clothes as a form of expression to tell people about who I am and I think that's a very great way to use clothes. It's great to play dress up and create new characters and depending on how your mood is one day, you can dress in a certain outfit that betrays that mood.