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The art of patronage

Who said that corporations and art can never mix? Corporate patronage of the arts is a wonderful thing when it’s done right.

Anamika Butalia | Print Edition: August 23, 2009

Anniversary by Jagdish Chinthala
Anniversary by Jagdish Chinthala

While corporate houses in India have dabbled in arts and investments, none has managed to pull off a show quite like Bajaj Capital Art House (BCAH).

For their first ever exhibition, ‘Annanya’, in 2008, over a hundred artists put together an overview of contemporary Indian art. It was so big and successful that it made BCAH a pioneer of the amalgam of art advisory and art investments.

And now, the company is all set for its first anniversary exhibition. ‘Beyond the Form’ delves into the reality that lies beneath forms and within elements, and will include works of 14 much sought-after artists including Sunil Padwal, Jagdish Chinthala and Krishen Khanna.

Such has been the vigour at BCAH that it is introducing a year-long Artist Fellowship, along with a cash grant for promising artists between 25-40 years of age.

At New Delhi’s Visual Arts Gallery, India Habitat Centre, New Delhi (August 5-7) and Gallery Art Positive, L-26, Kalkaji (August 8-20). Then it moves to Mumbai’s Jehangir Art Gallery, 161/B, MG Road, Kala Ghoda (August 24-31) Contact: 011 41602545, 9910247992; http://bcah.in/

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