A Lofty Hotel

Haven for IT professionals 

Anindita Satpathi        Print Edition: July 20, 2014
A Lofty Hotel

Brian McGuinness, Senior Vice President Starwood SSB, elaborates on the features of the brand's spanking new property in Bengaluru.

What are the basic features of the new Aloft Cessna Park in Bengaluru? Which aspects of its design convert it into a remarkable business space?


The hotel, with a total of 191 plush guest rooms including 13 suites, is located within the Prestige Cessna Business Park, home to innumerable IT companies. The hotel's urban design aesthetic, an enviable bar and a vibrant social scene combine to make it the new hub for dynamic professionals. The hotel has 10,050 square feet of interactive meeting space extending to the largest banquet hall, which stretches across 411 square meters. Seven tactic meeting rooms equipped with the latest in audio-visual hardware and an outdoor terrace backyard provide the perfect ambience and space for business meetings and social gatherings.
 
How did the brand come up with the concept of a loft-like design for Aloft Cessna Business Park? How does the design open up unique opportunities for maximisation of innovative spaces?

Aloft has converted a passion for innovation into architectural magnificence. Shaping a guest's experience through design-led initiatives that create an atmosphere conducive to fostering creativity and self-expression requires an engagement with the decor elements.
Designed for the Gen Y, Aloft's spacious loft-inspired guest rooms feature the brand's signature 9 foot high ceilings, oversized windows, an ultra-comfortable platform bed and walk-in showers with Bliss Spa» bath amenities.

Aloft Bengaluru Cessna Business Park offers fast and free WiFi throughout the hotel, which makes it relevant for on-the-go guests who need constant connectivity. Each room is equipped with a unique plug-and-play connectivity solution which connects most electronic devices to the 42'' LED TV, turning the room into a high-tech office as well as an entertainment centre. Designed for global travelers who appreciate open spaces and out-of-the-box thinking, this is where travel creates abundant possibilities in terms of style of presentation, fluid exchanges and the resultant vibrant social scene.
 
What are the different ways in which this unique space becomes amenable to use? Is the space designed around the critical aspect of technology? What are the technological services that guests of the hotel are entitled to?


Aloft recently announced that some of its select properties will roll out Smart Check In, allowing guests to use their smartphones to check in to the hotel and open their guest room door. This follows on the heels of the first phase of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk. As technology changes the way people relate to brands, Starwood is focused on creating "Loyalty Beyond Reason". Technology has evolved drastically and it stands to reason that people will expect more from brands - especially personalised attention. It is one of the critical differentials here - fast, free and high speed Wi-Fi throughout the hotel, self-check-in and in-room connectivity portals are giving guests exactly what they need while on the road.
 
What is that one symbol emblematic of the spirit of Aloft Hotels? What, in your view, does the future hold for Aloft Hotels, it being the youngest and latest addition to the Starwood group? Would you say it is still in the process of carving out a niche for itself?

Aloft's international expansion so early in the brand's life cycle is unprecedented. Its emphasis on design combined with tech-savvy features available at an affordable price point translates globally and is attracting a growing group of loyal travelers. Pioneering initiatives in music, design and technology have positioned Aloft hotels as in the top slot for the next generation of discerning travelers. The brand is quickly gaining traction in India and is resonating well with India's young and tech-driven society.

In terms of services, what can guests expect from the new installation of Aloft Hotels in Bengaluru?

Aloft Bengaluru Cessna Business Park is a significant addition to the brand's portfolio in India and will energise the hotel market by meeting the pent-up demand for stylish, lifestyle hotel brands. This new generation Aloft Hotel underscores the strength of Starwood's network and the power of the Aloft brand. We expect the new Aloft to become a local hotspot, attracting both savvy travelers and tech professionals in the area to its consistently abuzz social scene.
 
How do these specially designed spaces become relevant for IT professionals?

Aloft is undoubtedly one of the finest business hotels in Bangalore currently. With a perfect mix of unique amenities and recreational facilities, the brand ticks all the boxes for IT professionals and tech-savvy early adopters. We are excited to connect with India's growing base of next generation travelers, offering a hotel experience that matches their forward-thinking sensibilities. The professionals are facilitated with sleek meeting spaces equipped with state-of-the-art A/V, plasma TV and fast & free WiFi to help them spark those great ideas. We are not forgetting the entertainment angle either - drop by at the w xyz bar and mingle with like-minded professionals over cocktails.

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