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Apple integrated music offering...

The iPod's continued success goes far beyond the product to encompass multiple types of innovation that helped to create and over time defend the sources of value.

Print Edition: May 30, 2010

The iPod's continued success goes far beyond the product to encompass multiple types of innovation that helped to create and over time defend the sources of value.

Apple products
Apple products
 1. Business model-sell songs for 99 cents, instead of whole albums
2. Networking-relationships with music companies, movie studios, television studios, universities
3. Enabling Process-digital rights management software (DRM) that prevents file copying
4. Product Performance-Design language of extreme simplicity is used across Apple's products
5. Product System-Inherent interoperability between devices and the online platform; defended by the DRM software that creates a dependency on playing purchased music on the proprietary product line
6. Channel-the iTunes Store
7. Brand-managing the portfolio of "i" products as a consistent sub-brand
8. Customer Experience-shift from being the hub of the digital home to the hub of the digital lifestyle; promise of a seamless, interoperable, beautiful product.

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