Business Today

India's coolest start-ups

Kushan Mitra | Print Edition: June 26, 2011

There has never been a better time to be an entrepreneur. Venture capitalists are lining up outside the offices of anyone with what seems a good, bankable idea or product. The business media diligently reports on promising start-ups.

This was not always so. Until recently, no firm was taken seriously unless its top and bottom lines had crossed several zeroes. Except by BT, that is. We have been telling the stories of India's more innovative start-ups for years.

Find out who made it to our list last year

The current list, like all previous ones, was finalised after weeks of banging heads together and scores of emails going back and forth. Our criteria for considering a company were only two: it should have started after January 1, 2007, and generated some revenue from what promises to be a stellar product or service.

Every such list is bound to be subjective. To balance our enthusiasm, we asked two independent observers, Sasha Mirchandani, Co-founder of Mumbai Angels, and Sahad P.V., Editor of VC Circle, to judge our 10 choices and comment on their prospects. Each startup report carries a rating - the average of the marks on a scale of 10 - given by Sahad and Mirchandani.

Check our list of hottest start-ups from past years:

2009| Hottest start-ups

2008 | Most innovative companies

2006 | Hip and Happening Companies

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